Nahdi Medical Company selects fluent order management for greater efficiency and scale

Nahdi Medical Company has chosen Fluent Commerce’s distributed Order Management System (OMS), Fluent Order Management, to support its continued growth and expansion in multiple markets.

Over the last 38 years, Nahdi has confirmed its position as a leading healthcare brand in Saudi Arabia with the purpose of ‘adding beats to the lives of its guests every day.’

Nahdi serves its millions of customers through a network of 1,100+ pharmacies and a fast-growing primary healthcare business, with eight polyclinics and state-of-the-art digital channels. Today, Nahdi is a leading pharmaceutical retailer, serving 97% of the population of the kingdom across 140+ cities and villages in the pharmaceutical and health products sector, including medicine, wellness, mum & baby, beauty, and other wide-ranging fast-moving consumer goods.

As Nahdi continues to grow, they have replaced their existing OMS with Fluent Order Management, giving real-time inventory visibility across all their locations. The new platform offers flexibility that allows Nahdi to efficiently implement a sophisticated sourcing model with multiple fulfilment scenarios - a key driver of its fast growth. Additionally, Nahdi intends to utilise Fluent Commerce’s capabilities to increase the efficiency of its cross-border deliveries, as it expands further into the United Arab Emirates.

“A key differentiator for us was the combination of flexibility and performance reliability within the Fluent Order Management platform,” said Khalid Tadlaoui, Chief Information Technology Officer, Nahdi.“We needed a platform that would allow us to fulfil from the best performing location or optimised routes, and one that would be able to scale as we do. Fluent Commerce was the clear stand out.”

Fluent Commerce’s performance and stability has been crucial, enabling Nahdi to offer faster order delivery and a higher number of transactions; key differentiators in a competitive commerce market. Following a successful implementation, Nahdi intends to utilise all the functionality Fluent Commerce has to offer as it continues to grow.

“We’re thrilled to be working with a market leader like Nahdi,” said Graham Jackson, CEO at Fluent Commerce. “Their sophisticated fulfilment strategies are a key part of their growth strategy, and Fluent Order Management will give them the flexibility needed to achieve their goals.”